Entrepreneurship

Undergraduate Courses

Entrepreneurial Ventures focuses on the issues, decisions, and problems faced by entrepreneurial owners and innovators who wish to create and manage new or smaller enterprises, family businesses, technology based enterprises or franchises. Students will develop the knowledge and skill sets relevant for the creation, operation and ultimate success of the venture based on enterprise

A study of enterprise valuation both from an academic and industry perspective. Topics include an analysis and application of multiple valuation approaches and an exploration of differences in valuation approaches for public, private, and distressed firms. The goal is to develop insight into how financial managers can create value for their shareholders, understand other value drivers, and learn how to incorporate them in the enterprise valuation process.

This course includes theories of and justifications for free trade, a study of environments across international markets (including the economic environments, the cultural environments, the political/ regulatory environments, and the physical/geographic environments) and the practice of marketing including global marketing management for large, small and medium sized firms. Topics include globalization, global strategies, international service marketing and marketing in the developing world.

This course introduces students to the art and science of negotiation through the study of well-documented historical negotiations, personal experience with live negotiation exercises, and the study of game theory. Students will focus on understanding the games that underlie most negotiations and developing the analytical tools and techniques required in negotiation.

Electronic commerce describes the use of digital connectivity to pursue business objectives, including information technologies such as electronic data interchange, electronic funds transfer, Internet, intranets, extranets, mobile, wireless, and social networking. To remain competitive in the 21st century, firms and the people whom manage them must more fully utilize the opportunities presented by electronic commerce by refining the definitions of markets, relationships with partners and competitors, and the development and delivery of goods and services.

Innovation

Undergraduate Courses

Many business opportunities and decisions depend on an understanding of customers’ values, needs, aspirations and behaviors.  Even more important for an individual company is gaining unique insights into their customers so that they can develop products, services and brands that are differentiated from competition.  The research conducted to identify these unique insights can be challenging since, by definition, new insights are initially unknown and cannot, therefore, simply be validated with traditional marketing surveys.  Fortunately, many methods have been developed over the last few decades to enable the discovery of new customer insights.  These qualitative research methods include contextual inquiry, in-depth interviews, focus groups and netnography.   This course is an immersive and experiential introduction to customer insights research methods, addressing both data collection and synthesis.  In addition, these methods will be applied to the challenge of defining concepts for new products and services that address the insights identified.

We have designed the course to be radically interdisciplinary.  Over the course of the semester, you will be exposed to academics and practitioners from widely divergent fields.  Each will share with you the creative problems that they face, and how they are tackling them… or perhaps, challenge you to tackle them.  By reflecting on what they have to offer, you’ll improve your ability to think divergently… a critical precursor to creativity.  We are engaging our speakers opportunistically, when they’re available.  Because of that, we won’t have a structured daily schedule, and you should expect last-minute changes.  What you will have is a structured process for capturing your daily experiences, reflecting on them, comparing your take-aways with others, and synthesizing them into a broader understanding of the creative problem-solving process, a wider range of “lenses” for viewing situations, and new tools for approaching complex, ambiguous challenges.

Many companies are embracing sustainability as the inspiration and impetus for the next wave of product and service innovation. In this course, we’ll explore the reasons behind this growing interest in sustainability, what sustainability means to consumers, and the opportunities it presents to companies that want to “do well while doing good”. This course will also emphasize the process and outcome of product and service innovation, from creative idea generation to concept evaluation. Specifically, students will gain significant hands-on experience with the tools and techniques of “Design Thinking” in a studio setting, with a focus on developing innovative ideas that promote the principles of sustainability.

This course considers the relationship between theories and practice in the two very different realms of business strategy and design. The course focuses on analyzing complex information, developing and exploring alternative solutions, and prototyping future innovations and scenarios. Visual and other design techniques and tools are added to the traditional strategic toolbox to bring new insights into new venture strategy, competitive strategy, marketing strategy and tactics, decision sciences, entrepreneurship, business plan writing, and innovation.

Graduate Courses

We have designed the course to be radically interdisciplinary.  Over the course of the semester, you will be exposed to academics and practitioners from widely divergent fields.  Each will share with you the creative problems that they face, and how they are tackling them… or perhaps, challenge you to tackle them.  By reflecting on what they have to offer, you’ll improve your ability to think divergently… a critical precursor to creativity.  We are engaging our speakers opportunistically, when they’re available.  Because of that, we won’t have a structured daily schedule, and you should expect last-minute changes.  What you will have is a structured process for capturing your daily experiences, reflecting on them, comparing your take-aways with others, and synthesizing them into a broader understanding of the creative problem-solving process, a wider range of “lenses” for viewing situations, and new tools for approaching complex, ambiguous challenges.

This course provides a hands-on introduction to Design Thinking methodologies and encourages students to immediately put them into practice. Students will gain an understanding of the core principles of Design Thinking and be able to put them to use within their own organizations. Design Thinking is a systematic, iterative, human-centered approach to solving tough, real-world problems that are often ill-defined and stubbornly immune to traditional problem solving approaches. Design Thinking is a methodology for generating innovative solutions that are at the intersection of people’s needs, technological feasibility, and business viability. You don’t have to be a designer to be a design thinker. Design Thinking tools allow people who are not trained as designers to creatively tackle a wide range of challenges.

Innovation & Entrepreneurship Events

Workshops, guest speakers, field trips, co-working sessions, and competitions are among the many opportunities for William and Mary students to get involved with innovation and entrepreneurship. For a complete list of everything that’s happening now, click the link below.

 

https://wm.startuptree.co/discover/events